There is no denying the fact that social media networking and email marketing are two of the most popular ways companies can reach potential clients. But it’s also true that direct mail marketing is still a very powerful tool for attorneys. According to some studies, 51 percent of clients prefer companies that contact them through a combination of email and mail when communicating with them.
The same research also shows that 74 percent of these customers notice direct mail marketing when they receive it. So, are you considering a law firm direct mail marketing campaign? We have good news for you. Even in the digital era, direct mail marketing remains one of the most effective ways to reach your target audience. Here are some advice and tips on how to create effective direct mail campaigns for attorneys.
Choose the Right Format
While direct mail marketing for attorneys can take many forms, the right format will depend on your aim and budget for each personalized email marketing effort. However, if you want an effective direct mail for law firms, you need to pay attention to the information you put on the envelope. An attractive format and messaging can make your prospective client want to open it. Keep in mind that you don’t need to load it with too many texts.
Time Your Attorney Direct Mail
When it comes to legal matters, timing is very important. For instance, an individual who has just been arrested wants an attorney as quickly as possible, not some weeks later. If you are proactively looking for legal notices or arrest reports, sending direct mail quickly should be simple. You may also want to have a backstock of postcards or other mail materials that you can send out as quickly as possible.
Plan for Follow-up
No lawyer direct mail marketing effort will be as effective without some form of follow-up. This process can take a couple of different formats depending on the aim and objective of your messaging. It could be a second mailing to improve what you are offering with a past client success story. Just make sure you have a follow-up plan in place. If you are going to invest in direct mail, you want to make sure you maximize these marketing funds.
Go for High-Quality Materials
When it comes to hiring a lawyer, everyone wants to work with a professional who can give them the best chance of a positive outcome. So, high-quality materials can go a long way in giving off a vibe of success. People understand that these little extras don’t come cheap, and they will believe that your law firm is doing well enough for this upscale brand image. Also, high-quality mailers improve your professionalism and can make your potential clients feel more confident about partnering with you.
Looking to Get Started?
MailKing USA is a direct mail marketing agency serving the unique needs of lawyers and law firms. Our aim is to help you grow your legal practice through a customized attorney direct mail marketing campaigns that attract your target audience. For more information about our attorney direct mail marketing campaign, call our customer service line 24 hours a day for support/questions.